The 21st century is a very challenging time to be in the Communications industry. New competitors are constantly entering the marketplace.

Regulations rarely seem to be applied evenly across all types of service providers. The emergence of new technologies and applications, like VoIP and video-over-cellphone, demand a continual adaptation of business models. Customer churn is rampant. You need to harness innovation in order to capture new cost-efficiencies and hold onto your customers.